Monterey, California -- site of the first pop festival. Lou Adler and John Phillips became the organizers of what ultimately became a charity festival and resulted in the formation of the Monterey Festival Foundation, a foundation that still exists today. All the performers save for one (Ravi Shankar) performed for free -- Ravi had already signed a contract and held the organizers to it. This would be the forerunner of Woodstock and others like it.